Pricedex® News Release

September 27, 2022

AASA’s Chris Gardner Receives Recognition for Outstanding Leadership

Pricedex CEO Terence O'Reilly presents AASA's Chris Gardner with Outstanding Leadership Award

Brockville, ON (Special) – Chris Gardner, AASA Vice President, Operations, was presented with an award of recognition for 25 years of Outstanding Leadership of the AASA Technology Council today, at the AASA Fall Technology Conference.  The presentation was made by Pricedex CEO Terence O’Reilly, on behalf of the AASA Technology Council membership.


“Chris Gardner is one of those very special people who never stop caring, and can maintain enthusiasm and commitment over the long term.  When your objective is the betterment of an entire industry, this is not a ‘sprint’, it is a ‘marathon’.  Chris Gardner has been producing and coordinating excellent knowledge-sharing Technology Conferences for 25 years.  He has done this with tremendous dedication, is always the definitive ‘gentleman’, and just an eminently likeable person.  He consistently does honor to the AASA and our industry, and the membership did not want this special milestone to pass without recognizing Chris, and expressing our respect, admiration and appreciation.”  said O’Reilly


The Award of Recognition was given to Gardner on behalf of 25 years of grateful ATC attendees, “for providing thoughtful guidance, for inspiring excellence, and for leading the Council with “honor, commitment, and integrity”.  


“While we have not participated in this conference as long as Chris has,”  O’Reilly commented in his tribute address, “We have participated for over 20 years, and have watched, under Chris’ stewardship, the growth of this conference to one of the most meaningful and important conferences in the North American automotive aftermarket today, bringing together technologists, practitioners, and executives from across the manufacturing community to exchange knowledge and share ideas relevant to the advancement of the use of business technologies to effectively improve the efficiency and competitiveness of our industry. On behalf of 25 years of grateful members, we are very pleased to present you with this recognition of the truly important leadership role you have played over these years.”


The presentation was held online in a web conference setting, as attendees of the conference were forced to vacate the conference being held in Clearwater, Florida, due to the onset of Hurricane Ian, which caused a mandatory evacuation up and down the Florida Gulf Coast.



About Pricedex


Pricedex Software Inc. has pioneered the development of world-class Product Information Management (PIM)solutions to meet the unique needs of the automotive and heavy-duty aftermarkets, and provides these solutions under its AutoPIM Pro™ brand. Leading Aftermarket and Global Manufacturers such as Detroit Diesel Corporation, Dorman Products, Inc., PACCAR Parts, Rolls Royce Power Systems, and Caterpillar, Inc., have deployed Pricedex off-the-shelf software to improve profitability, efficiency, accuracy and overall customer satisfaction and loyalty.  For more information, please visit


About AASA

AASA( exclusively serves manufacturers of aftermarket components, tools and equipment, and related products, an important part of the automotive parts manufacturing industry which supports 871,000American jobs. AASA is a recognized industry change agent – promoting a collaborative industry environment, providing a forum to address issues and serving as a valued resource for members. AASA is the light vehicle aftermarket division of the Motor & Equipment Manufacturers Association (MEMA). “AASA, The Voice for the Automotive Aftermarket Supplier Industry”


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